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Underwater
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Hej!

Diving into user needs

I'm Liza, an empathetic and analytical professional passionate about leveraging research and design methodologies to drive user-centered solutions.

 

My goal is to collaborate in the development of inclusive products and services that improve people's quality of life.

My Core Skills

My decade of experience, primarily in roles such as Communication Manager, Customer Care Representative and Project Coordinator, has provided me with the professional skills necessary to communicate effectively with teams and deliver products focused on customer needs.

Good Communication

I use an empathetic lens to listen and identify consumers' needs and pain points, transforming them into a clear and viable actions for the team.

Problem Solving

I proactively resolve consumer issues by quickly identifying root causes and implementing effective solutions that prevent future occurrences.

Collaboration

I unit designers, manufacturers, and logistics teams to streamline design project delivery and consistently exceed customer satisfaction goals.

Projects

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MaxFruit

Project to obtain the degree in Industrial Designer

Developing a holistic design and innovation strategy to transform prunes into a fun and desirable option for children.

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Research Methods: Competitive Benchmarker - Trendy Board - Scenario Board - Persona - User Journey - Business Opportunity - Usability Test.

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GoFlight

Project to obtain the UX Professional Diploma

Developed a flight selection page, analyzing users and competitors to identify possible improvements and ensure a seamless experience.

Research Methods: Competitive Benchmarker - Usability Test - User Journey - Affinity Map - Wire Frames - High-Fi Prototype (Figma).

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